Marketing Consultant
Luke Paulin
Many organizations have complicated processes for creating marketing, costing them time and quality. I improve marketing operations with project management focused on efficiency and simplicity, enabling organizations to achieve high-quality deliverables in less time.
My Experience
Over 10 years of experience managing marketing, development, and communications projects.
I have successfully managed all aspects of marketing projects, including developing and executing strategic campaigns and using data to measure and analyze marketing efforts. I refocused marketing campaigns with Watson Furniture Group, tripling the marketing leads captured in one year. At Maui Real Estate Advisors, I led all email marketing projects, increasing open rates by 13% (45% average open rate) and click rates by 3% in 2 years. At Maui Humane Society, I identified key donors using data that led to an increase in donations of 20% in one year. Played a crucial role in successfully releasing a whole organization rebranding and a new website at Colorado Christian University.
Paulin Consulting LLC
Jan. 2019 – Present
Marketing Consultant
Creates and advises marketing for small businesses. Focuses on website design.
Consulting Work
- Designed and built the website for Akamai Kids Club
- Designed and built the website for Legacy Barbershop
- Designed and built the website for Perspective Landscape Design
- Social media management and web design for Makaha Learning Center
Watson Furniture Group
July 2023 – Present
Marketing Director
Manages and develops all marketing materials and initiatives.
Achievements and Responsibilities
- Created marketing collateral and campaign for a new product line, making a complex product approachable to clients through product storytelling
- Refreshed the events marketing campaigns, resulting in a 300% increase in leads generated through events.
- Manages all marketing projects for one of two business divisions
- Managed internal and contracted graphic designers and copywriters
- Authors marketing campaign briefs for the business division
- Presents performance of marketing campaigns to senior leadership and C-suite
- Manages brand consistency across platforms and ensuring that contracted work aligns with brand standards
- Manages industry influencer relationships and projects
- Runs targeted paid social campaigns
Maui Real Estate Advisors
Jan. 2021 – June 2023
Marketing Director
Manages and develops all marketing materials and initiatives.
Achievements and Responsibilities
- Manages all physical and digital marketing projects
- Manages office physical and digital internal communications systems and documents
- Managed and Redesigned the company website, prioritizing the organization’s goals
- Oversees all Newsletters and email campaigns, increasing open rates by 13% and click rates by 3% in 2 years
- Writes and edits copy for all marketing campaigns (print, social, and Digital)
- Social media management, leading to an over 225% increase in reach and over 100% increase in interactions in 2 years
- Vendor and Consultant coordination for design & production in publications
- Developed marketing templates, ensuring consistent branding
Maui Humane Society
Feb. 2019 – Feb. 2020
Donor Programs and Database Coordinator
Managed all donor data, utilizing database information to increase donations by 20%.
Achievements and Responsibilities
- Managed fundraising projects and events, resulting in a 20% increase in donations in 1 year
- Created reporting system for donations information to internal stakeholders
- Liaison for vendors on mass print donation campaigns, editing vendor-created copy
- Managed donor and donation data using Raiser’s Edge
- Organized and developed training documents for volunteers
Colorado Christian University
Aug. 2014 – Feb. 2019
Communications Specialist
Coordinated over 400 marketing projects per year.
Achievements and Responsibilities
- Managing and supporting all aspects of Creative Services projects, over 400 communications projects per year
- Managed clear communications and invoices for vendors and consultants
- Responded quickly to internal and external requests, working with clients to understand and translate their needs into actionable projects
- Created workflow solutions for team project management
- Created web pages using HTML, CSS, and JavaScript, reviewed/edited copy, and maintained current and accurate information
- Trained team members on software and Content Management Systems
- Interviewed, hired, and managed department interns
- Met with internal stakeholders to communicate brand and communication standards
- Managed Department’s documents, storage, and communications systems
Mt. Gilead Conference Center
May 2013 – Aug. 2015
Program Manager
Developed and managed programs and oversaw summer staff members.
Achievements and Responsibilities
- Communicated with community members to grow awareness of the organization
- Supervised, managed, and trained 20-30 camp counselors and staff members
- Developed and executed 24-hour camp program schedules
- Emceed events with 150-300 students and staff members
Education & Certifications
Project Management Institute (PMI)
Project Management Professional (PMP) Certification
2023
Colorado Christian University
Master of Organizational Leadership
2020
University of Southern California
Business Communications Certificate
2017
Colorado Christian University
Bachelor of Arts – Psychology
2016
Skills and Experiences
Marketing Skills
- Advanced with Adobe products (Photoshop, InDesign, Illustrator, Premiere, etc.)
- Expert in HTML, CSS, and WordPress development
- Certified Google Analytics user
- Advanced Google Suite and Workspace user
- Certified Raiser’s Edge database manager
Experiences
- Resident Advisor and Discipleship Advisor | Colorado Christian University (2014-2016)
- Church Leadership Intern | Westwoods Community Church | Lakewood, CO (2014)
- Youth Ministry Intern | Redwood Valley Community Church | Redwood Valley, CA (2013)
- Christian Leadership Intern | Asia Pacific International School | South Korea (2012)
My Work
2022
Maui Real Estate Advisors Website
Completed a fully redesigned website for Maui Real Estate Advisors, migrating from Drupal to WordPress. Implemented new IDX software creating a map search for properties and CRM capabilities.
2022
Akamai Kids Club
Full website design and hosting setup for Akamai Kids Club. This project encompassed elements of graphic design, content writing, market research, and front end & back end web development.
